Photo Credit : EcosiaĬan you explain how Ecosia works? What goals are you trying to achieve? In the Photo: The Founder of Ecosia Christian Kroll planting new trees. It is our ambition and it is also something we want to happen. We do hope that in the future we will reach our goal to plant one billion trees it is possible but we need 1% of the global search market on Ecosia for that. Now we are a team of thirty-five people and we have financed the planting of more than 30 million trees in 16 different biodiversity hotspots all over the world.
For the first few years, Christian wasn’t really able to afford an office or to pay full-time team members, it was mainly him with few people helping out. This what Ecosia is today, but we are actually bigger than that. That was the turning point: he decided to use the profits generated from his soon to be launched search engine, to plant trees. He also understood it is possible to make positive impact by planting a large number of trees. He thought that with usual business models the money made from online ads would only be reinvested within the same company and would not benefit anyone externally.Īfter finishing his studies, Christian soon realized that one of the biggest threats to our planet is deforestation. He had in mind something more altruistic, supportive to a good cause, rather than just making profits. He came up with this idea in 2009: at that time, he was well aware that search engines like Google, Bing or Yahoo make tons of money with online advertising and he wondered if that money could be used for something else. Jacey Bingler: The founder of Ecosia is Christian Kroll, an expert of business and tech. On average, 22 trees are already planted each month as a result.Who are the founders of Ecosia and what is the story of this company? There was a student lead campaign back in January 2019 and Ecosia is still used elsewhere in UCL. Instructions can be found by visiting the ecosia website. You then need to re-install Ecosia using your university's link. If you already use Ecosia you first need to uninstall the extension from your browser and clear your internet cookies. Anyone that downloads Ecosia through this link will start to add to the UCL tree counter.Ecosia will share monthly reports so you'll be able to follow the Universities progress. We have one specific link created by Ecosia for UCL. Tracking our tree countīy adding Ecosia to your browser, each of your connexions and search plants trees. By using Ecosia at the department level, we will have figures to showcase the number of trees we can plant when everybody in the department uses Ecosia as search engine. The UCL sustainability strategy is targeting carbon neutral activity across the university. Our aim is to make Ecosia, the search engine that plants trees, the default across the department. Using ECOSIA at the Department of Chemical Engineering On average, these trees will each remove 50 kg of CO2 during an expected 15-year lifetime. It costs roughly 0.25 € to plant a tree, which means that Ecosia can plant one tree every 50 searches. Here’s the math: an average search generates around 0.005 € of revenue. Ecosia then uses at least 80% of its monthly profits to plant trees where they are needed most. - Ecosia Search Engine Explained: Is It Better Than Google Or Bing?Ĭlicks revenue to plant trees across the worldĬlicking on ads generates revenue for Ecosia, which is paid by the advertiser.In contrast, Google and Bing will hold onto bits of search data (such as the device or date), even after deleting browser history and cookies. Furthermore, any search made on Ecosia becomes anonymized after one week. How is it different from other search engines?Įcosia distinguishes itself from the main search engines in the market, trying to make a positive environmental contribution to society (Yunus, 2008).Įcosia importantly doesn’t use any third-party tracking tools, meaning that any search made on the service won’t be seen by any party other than Ecosia. To achieve its objectives Ecosia cooperates with non-profit organizations (NGOs) across the world and uses 100% renewable energy thanks to having built their own solar plants so they can supply enough clean energy to power the searches. Each search with Ecosia removes roughly 1 kg of CO2 from the air. Ecosia is a social business and CO2 -neutral search engine that uses ad-generated revenue to fund planting trees.
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